In 2022, in a time of new beginnings and unknowns, I took a leap from a career as a product manager to pursue something deeply personal: the art of crochet. Moving from my home country Turkey to the USA, I found myself reconnecting with a craft I had learned as a child from my mother. My brand was born from this return to my roots, and every piece I create carries a piece of that heritage.

The name Self Studio reflects both the journey of self-discovery I embarked on and the dedication to creating unique, high-quality pieces. It all began with a simple item—a hat, my first real success after several imperfect attempts—and a desire to make wearable pieces that blend beauty with practicality.

Every creation is crafted with care and attention, sourcing the best sustainable materials to ensure both comfort and durability. Rooted in tradition and inspired by the present, Self Studio aims to celebrate the talents of women who, like my mother, never saw their craft as ‘work,’ but as something valuable.

This journey has just begun, and I’m thrilled to share it with you. Thank you for being a part of it.
Beste